Prada has opened a brand new store in St Barts which expand the company on the central American market. The 2’160 sq2 boutique highlights the brand’s women’s and men’s clothing, footwear and accessories delicacy collections.
The Brand has created a new stylish/smart concept store blending prints, textures and materials to create a marvelous/terrific ambiance. They wanted to incorporate an exotic vibe to Prada’s classic vision and to do so, they choose the spirit of the 1950’s South American architecture. They honored the ceiling by keeping the original white and yellow stripes which moreover gives an impression of openness or gives depth to the space. The magnificent marble floor is amalgamated with wood which create a modern but warm atmosphere. In addition to using such an incredible decoration, the store is bathed in natural sunlight percolating through tremendous wide windows embedded in wood.
The concept is more than just well thought out. It’s a mastermind/brainstorm process of incorporating Prada’s fashion believes and prints to a gorgeous/elegant/impressive architecture background. Being in the Caribbean, the local code is color. However, the store doesn’t blind us in a classic rainbow of colors but they are interspersed/infused through space, blend with different prints and of course with original noteworthy design pieces which delivered a strong past story such as the wicker armchair from the 1950’s or the rattan armchair.
Every little detail in the store give to Prada even more appreciation. Stefano Cantino, Prada’s group strategic manager marketing director, want to hone, enhance the renovation of already performing boutique. It’s notable to realize that the brand opened 20 new stores but closed 25 in 2016. They don’t do things lightly, proof of their success although they do it with determination and passion. A good exemple of this strong appetite for artistic aspiration is the disclosure of the first flagship store in the illum department store in Copenhagen.